With the mercury on the rise, the season's summer swimwear campaigns follow suit by turning up the heat. Australia designers are well-known for creating some of the hottest swimsuits and this year our homegrown hero labels, Zimmermann, Seafolly, Tigerlily and Jets by Jessika Allen, didn't disappoint in designing sexy, beachwear. Click ahead and see some of this year's hottest (and skimpiest) swimwear campaigns and get inspiration to shop for your summer swimsuits.