Fairground's Creative Director Valerija Vocanec talks to us about her label, her style secrets and personal admirations.

Sum up your personal style?
Comfy with a "street sexy never know where you will end up" attitude.

What inspires your fashion designs?
The way I see life.

What is your key piece for this season?
New fall collection, tribal wraps and rainbow-print silk catsuits.

How did you get your first break in the world of fashion?
Blood, sweat and tears.

Who is someone whose fashion flare you really admire?
Bianca Jagger, Jim Morrison, Pattie Boyd, Irina Lazareanu, Erin Wasson. All were born with sense of style.

Which global city has the most fashion-savvy inhabitants?
NYC.

What's your top blog?
www.scissors.heyadammiller.com.

What your biggest style investment?
My home.

If you weren't in fashion, what would you be doing?
Climbing a tree.

What is in store for you and your label in 2011?
NYC, Japan and the UK, growing Fairground, opening up the collections, building into a global label, collaborations and more. It's the Year of the Rabbit so it's my year!